Hotels in Hvar Town Center (Pjaca/Riva)

Nestled at the very core of Hvar Island, Hvar Town Center – encompassing the iconic Pjaca (St. Stephen's Square) and the bustling Riva promenade – is the undisputed pulse of this Adriatic jewel. This is where centuries of history elegantly intertwine with contemporary Mediterranean chic. Stroll across the expansive Pjaca, one of Dalmatia's largest and most beautiful squares, flanked by the majestic Hvar Cathedral and the historic Arsenal, home to Europe's first public theatre. Every corner reveals Venetian-era architecture, charming cafes, and high-end boutiques, creating an atmosphere of refined indulgence. The Riva, Hvar's picturesque waterfront promenade, is a constant hive of activity, offering stunning views of the harbor dotted with luxury yachts and traditional fishing boats. Here, you can savor exquisite seafood at waterfront restaurants, enjoy a sundowner cocktail, or simply watch the world go by. The narrow, winding backstreets leading off the main square are a treasure trove of hidden gems, from artisanal shops to intimate wine bars. For the discerning traveler, this neighborhood offers unparalleled access to Hvar's cultural heritage, vibrant social scene, and breathtaking coastal beauty, all within a sophisticated and walkable setting.