
Ham Yard Hotel, Firmdale Hotels in London
from €870/night
Guest Ratings
5-star hotel
Classified by Google Places
Highlights
The stunning roof garden is a rare green sanctuary in the city center.
Each room is a unique canvas of Kit Kemp’s signature design.
The 1950s bowling alley adds a playful, vintage touch to your stay.
Rooms & Amenities
Bespoke Guest Rooms & Suites
Accommodation at Ham Yard is nothing short of spectacular, specifically within the Superior Rooms. Each room is individually designed by Kit Kemp, ensuring no two spaces are alike. Guests can expect floor-to-ceiling windows that flood the rooms with natural light, often overlooking the enchanting courtyard or the Soho skyline. The Superior Rooms feature a rich palette of fabrics, hand-crafted headboards, and a sophisticated mix of antique and modern furniture. Deep, granite bathrooms with walk-in showers or bathtubs and luxury RikRak bath products offer a spa-like experience within your own quarters. The integration of high-speed WiFi, flat-screen TVs, and discreet technology ensures that while the aesthetic is classic, the convenience is entirely modern.
Amenities
Location
Address
One Ham Yard, London, United Kingdom
Dining, Drinks & Social Spaces
The Ham Yard Restaurant and Bar is a destination in its own right, known for its vibrant atmosphere and seasonal British menu. The restaurant flows seamlessly from the bright interior out onto the heated terrace in the courtyard, making it a perfect spot for people-watching year-round. Menus focus on fresh, locally sourced ingredients, serving everything from elegant afternoon teas to sophisticated dinner preparations. The bar is equally iconic, featuring a long pewter counter and an extensive cocktail list that draws a stylish local crowd. For residents, the drawing room and library provide quieter sanctuaries to enjoy a coffee or a glass of wine by the fireplace, surrounded by hand-selected books and unique art installations.
The Neighborhood
Ham Yard is situated in an enviable location at the crossroads of Soho and Mayfair. Tucked away in its own private enclave at One Ham Yard, it offers immediate access to London's most famous retail thoroughfares, Regent Street and Bond Street. The surrounding Soho neighborhood is the city's creative engine, home to world-class dining, historic pubs, and independent boutiques. Theater lovers are within walking distance of the West End's iconic stages, while the green spaces of St. James's Park and the cultural landmarks of Piccadilly Circus and Trafalgar Square are just minutes away. This is London's most energetic and central neighborhood.
About Ham Yard Hotel, Firmdale Hotels
Ham Yard Hotel, a cornerstone of the Firmdale Hotels collection, offers a unique 'urban village' experience in the heart of London’s Soho. Built on a site that lay derelict for decades, the hotel has transformed the area with its tree-filled courtyard and striking architecture. The hotel’s interior, designed by Kit Kemp, is a Masterclass in modern British style, blending bold patterns, vibrant colors, and custom-made furniture to create a space that feels both luxurious and welcoming. The property boasts 91 individually designed bedrooms and suites, including the refined Superior Rooms, which feature floor-to-ceiling windows overlooking the courtyard or the London skyline. Beyond the rooms, Ham Yard is a social hub. The Ham Yard Restaurant and Bar offers seasonal dining with a focus on fresh ingredients, while the courtyard provides a rare opportunity for al fresco dining in the center of the city. For relaxation and entertainment, the hotel is unmatched. Guests have exclusive access to a leafy rooftop terrace, a library, and a drawing room. The basement reveals a world of its own, featuring a state-of-the-art theater and a stunning 1950s style bowling alley complete with vintage shoes and a bar. The Soholistic Spa and Gym provide a dedicated space for wellness and rejuvenation. Located just steps from the shopping of Regent Street and the theaters of the West End, Ham Yard Hotel is the ultimate base for those seeking a stylish, high-energy, yet sophisticated London retreat.
A Vibrant Urban Oasis in the Heart of Soho
Ham Yard Hotel, part of the prestigious Firmdale Hotels collection, has redefined the London hotel landscape with its 'urban village' feel. Located at the bottom of Regent Street in the buzzing heart of Soho, the hotel revolves around a unique tree-filled courtyard, offering a breath of fresh air amidst the city's energy. Designed by Kit Kemp in her signature modern British style, the interiors are a masterclass in color, texture, and bespoke design. Whether you are visiting for the world-class shopping of nearby Mayfair or the electric nightlife of the West End, Ham Yard provides a sophisticated sanctuary that feels both grand and intimately personal. It is a place where art meets comfort, and every corner tells a visual story.
The Experience: An Urban Village
The experience at Ham Yard Hotel goes far beyond a typical luxury stay; it is an exploration of a curated lifestyle. The hotel centers around a private pedestrianized courtyard featuring a spectacular bronze sculpture and ancient oak trees, creating a serene environment rarely found in Central London. Inside, the hotel is home to a library, a drawing room, and even an authentic 1950s bowling alley with vintage maple floors. Every detail has been meticulously planned to offer guests a sense of discovery. The rooftop garden is a particular highlight, offering a lush escape with views over the London skyline, where guests can enjoy a drink surrounded by vegetable patches and beehives, making the city's hustle and bustle feel miles away.
- Private leafy courtyard and sculpture garden
- State-of-the-art 1950s style bowling alley
- Exclusive leafy rooftop terrace for residents
- Curated collection of contemporary British art
- Luxury Soholistic Spa and wellness center
Timeless Luxury in Soho
Choosing Ham Yard Hotel means immersing yourself in the very best of London’s creative and social heartbeat. It is a hotel that celebrates the joy of design without compromising on the warmth of home-style hospitality. From the hand-picked fabrics in your Superior Room to the tranquil greenery of the rooftop, every element is designed to inspire. Whether you are here to explore the boutiques of Carnaby Street, attend a theater premier, or simply tuck yourself away in a stylish library with a good book, Ham Yard offers a quintessential London experience. We invite you to discover this award-winning urban retreat and see why it remains one of the city's most beloved addresses.
The Nova Collection Says
Interiors by Kit Kemp showcase a 'masterclass in color, character,' with individually designed rooms and art-filled spaces.
Design ForwardThe hotel revolves around a tree-filled private courtyard, offering a tranquil escape in the bustling Soho neighborhood.
Hidden CourtyardSituated in a private enclave at One Ham Yard, the hotel is steps away from London's famous retail streets and West End theatres, deeply embedding guests in the local culture.
Hyper LocalThe hotel boasts an exclusive residents-only rooftop garden and terrace with views over London, providing an elevated amenity.
Rooftop Pool



