The Place Firenze in Florence
from €682/night
Guest Ratings
5-star hotel
Classified by Google Places
Highlights
The 'Open House' concept makes you feel like a welcomed guest in a private home.
The rooftop terrace offers one of the best sunset views over the Santa Maria Novella church.
Its location on the piazza provides a front-row seat to Florentine life.
Rooms & Amenities
Refined Accommodations
The accommodations at The Place Firenze are a masterclass in understated elegance. The Superior Double Rooms offer a serene escape from the bustling piazza below, featuring sophisticated color palettes of cream, grey, and taupe. These rooms are designed as private sanctuaries, equipped with plush bedding, artisanal Italian furnishings, and state-of-the-art technology hidden within classic aesthetics. Each room boasts a marble-clad bathroom stocked with premium toiletries, ensuring a spa-like experience in the comfort of your own suite. The blend of historic architectural details with modern comforts like air conditioning and high-speed internet makes every room a perfect base for both relaxation and quiet reflection after a day of exploring the nearby Uffizi Gallery or Duomo.
Amenities
Location
Address
Piazza Santa Maria Novella 7, Florence, Italy
Culinary Art & Social Spaces
Dining at The Place is an extension of its 'home-away-from-home' philosophy. The Kitchen & Bar serves as the social heart of the hotel, offering a menu that celebrates seasonal Tuscan ingredients with a modern twist. From a leisurely breakfast featuring freshly baked pastries and artisanal meats to an evening Negroni crafted by expert mixologists, the culinary experience is consistently excellent. The atmosphere is intimate and chic, making it an ideal spot for a quiet lunch or a romantic evening drink. During the warmer months, the outdoor seating on the piazza allows guests to dine alfresco, soaking in the vibrant atmosphere of Florence while enjoying impeccable service and world-class Italian wines. Every meal is an opportunity to savor the slow-paced, high-quality life that defines Tuscany.
The Neighborhood
The Place Firenze is located in the Santa Maria Novella district, one of Florence's most vibrant and historic neighborhoods. Standing directly on the piazza, guests are steps away from the magnificent Basilica of Santa Maria Novella. This central location offers a perfect balance: it is mere minutes from the high-fashion boutiques of Via de' Tornabuoni and the world-renowned Duomo, yet it retains a local, less-crowded feel. The nearby Arno River and the artisanal shops of the Oltrarno district are easily accessible via a short, scenic walk, making it an ideal hub for exploring both the famous landmarks and the hidden corners of the city.
About The Place Firenze
The Place Firenze is a distinguished 5-star boutique hotel that redefines luxury through the lens of a private Florentine residence. Situated on the iconic Piazza Santa Maria Novella, the hotel occupies a historic building that has been meticulously restored to blend classic Renaissance elegance with contemporary Italian design. This is a property that shuns the impersonal nature of large luxury chains in favor of a warm, 'Open House' atmosphere. Upon entering, guests are welcomed into a series of beautifully appointed common rooms filled with curated art, rare books, and mid-century furniture, creating an environment that feels both sophisticated and lived-in.\n\nAccommodation at The Place is designed for the discerning traveler, with rooms like the Superior Double offering a retreat of hushed luxury. Every detail, from the silk-lined walls to the marble-clad bathrooms, speaks to a commitment to quality and craftsmanship. Guests can enjoy panoramic views of the piazza and the beautiful facade of the Santa Maria Novella church, particularly from the hotel’s exclusive rooftop terrace—a perfect spot for a sunset aperitivo.\n\nThe culinary heartbeat of the hotel is The Place Kitchen & Bar, where traditional Tuscan flavors are elevated with modern techniques. Whether dining in the chic interior or alfresco on the piazza, the service is consistently attentive and personal. Beyond the physical amenities, it is the staff’s local knowledge and ability to arrange bespoke 'Place Experiences'—from private museum tours to secret vineyard visits—that truly sets this hotel apart. For those seeking an authentic, intimate, and deeply stylish Florentine experience, The Place Firenze remains the city's premier boutique destination.
A Sophisticated Private Residence in the Heart of Florence
The Place Firenze is a masterful reimagining of the classic boutique hotel experience. Overlooking the iconic Piazza Santa Maria Novella, this five-star property feels less like a traditional hotel and more like the elegant home of a well-traveled, cultured friend. The hotel prides itself on its 'Open House' philosophy, where guests are invited to immerse themselves in the Florentine lifestyle through impeccable design, curated local experiences, and a level of personalized service that is truly unparalleled. Whether you are sipping an espresso in the lounge or watching the city wake up from your window, every moment here is designed to foster a deep connection with the Renaissance capital. It is an intimate sanctuary for those who value discretion, beauty, and authentic Italian hospitality.
The Florentine Spirit
Step inside a world where heritage meets contemporary luxury. The Place Firenze is defined by its meticulous attention to detail, from the hand-picked antiques to the bespoke fragrance that wafts through the hallways. The experience centers around the concept of refined living; there is no formal check-in desk, only a warm welcome into a space filled with books, art, and comfortable sofas. Guests can enjoy the rooftop terrace, offering some of the most spectacular direct views of the Santa Maria Novella facade, or retreat to the fireplace in the lounge during cooler months. Every aspect of your stay is curated by a team dedicated to revealing the hidden gems of Florence, ensuring your visit is both exclusive and deeply personal.
- Panoramic terrace overlooking the Piazza
- Personalized concierge 'Place Experiences'
- Art-filled communal living spaces
- Complimentary high-speed WiFi throughout
- Exclusive valet parking services
Your Florentine Journey Awaits
Choosing The Place Firenze means choosing an experience that transcends the standard luxury hotel stay. It is about discovering the soul of Florence from a position of absolute comfort and style. Whether you are visiting for a romantic getaway or a cultural immersion, the dedicated staff and exquisite surroundings ensure that your time in the city is nothing short of magical. With its prime location, stunning views, and commitment to the 'Open House' spirit, this is more than just a place to sleep—it is your private residence in the heart of the Renaissance. We invite you to stay, relax, and see Florence through the eyes of those who love it most. Book your stay today and experience the pinnacle of Tuscan hospitality.
The Nova Collection Says
The hotel is located directly on Piazza Santa Maria Novella, offering direct views of the magnificent Basilica of Santa Maria Novella.
Historic SplendorThe description emphasizes 'intimate, art-filled sanctuary with personalized service,' and 'refined rooms,' suggesting an understated opulence.
Quiet LuxuryThe 'Open House' experience, bespoke city experiences, and prime central piazza location provide an immersive Florentine stay.
Hyper LocalThe hotel features an exclusive rooftop sun terrace with stunning views, providing a relaxing space for guests.
Rooftop Pool
