The hotel features exquisitely designed rooms that reflect the romantic spirit of Florence. Each space is uniquely decorated with fine fabrics, classic furnishings, and marble bathrooms, ensuring a stay that is both comfortable and aesthetically pleasing. The Superior Double Rooms provide a perfect blend of space and style, offering a quiet haven from the bustling city outside. Amenities include high-speed WiFi, flat-screen televisions, and climate control, all integrated discreetly into the traditional decor. Whether you are looking out over the historic square or into the quiet inner courtyard, the rooms at Santa Maria Novella are designed to be your private Florentine home, complete with premium linens and a tranquil ambiance.

Amenities

Location

Address

Piazza Santa Maria Novella 1, Florence, Italy

Wellness and Relaxation

To complement the cultural stimulation of Florence, the hotel provides dedicated spaces for physical and mental well-being. Guests have access to a well-equipped fitness center, perfect for maintaining a routine while traveling. For those seeking deeper relaxation, the on-site sauna offers a restorative escape to soothe tired muscles after a day of sightseeing. The hotel's communal lounges, filled with plush seating and soft lighting, invite guests to linger with a book or enjoy a quiet conversation. Every corner of the property is designed to foster a sense of calm and rejuvenation, making it a preferred choice for those who value balance and tranquility during their Italian adventure.

The Neighborhood

Located in the heart of the historic center, the Santa Maria Novella neighborhood is one of Florence's most vibrant and accessible areas. Dominated by the stunning Basilica of Santa Maria Novella with its Alberti-designed facade, the square is a hub of activity and beauty. The hotel is perfectly positioned for those arriving by train, yet it is tucked away from the heaviest tourist crowds. Within a ten-minute walk, you can reach the Cathedral of Santa Maria del Fiore (the Duomo), the medieval Ponte Vecchio, and the world-renowned leather markets. The area is also home to the historic Officina Profumo-Farmaceutica di Santa Maria Novella, one of the world's oldest pharmacies.

About Santa Maria Novella - WTB Hotels

Hotel Santa Maria Novella is a premier 4-star establishment that captures the essence of Florentine elegance. Situated directly on the iconic Piazza Santa Maria Novella, the hotel occupies a beautifully restored historic building that seamlessly blends 19th-century charm with modern-day luxury. Guests are welcomed into an atmosphere of understated opulence, featuring wood-paneled walls, antique furnishings, and a curated collection of art that reflects the city's rich heritage. The hotel’s prime location makes it an ideal base for exploring Florence. It is just a short walk from the Duomo, the Uffizi Gallery, and the high-end boutiques of Via de' Tornabuoni. Despite its central location, the hotel remains a tranquil haven. The rooms, including the spacious Superior Double Rooms, are decorated in a classic style with high-quality fabrics and marble bathrooms, providing a restful environment for guests. Beyond the rooms, Santa Maria Novella - WTB Hotels offers exceptional facilities designed to enhance the guest experience. The panoramic terrace provides breathtaking views of the city's rooftops and the Basilica's facade, making it an ideal spot for an evening aperitif. For those focused on wellness, the hotel includes a fitness center and a sauna. With a stellar 9.3 rating on Booking.com, the hotel is renowned for its attentive service and attention to detail, ensuring every stay is personal and memorable. From the comprehensive breakfast buffet to the 24-hour concierge service, every aspect of the hotel is designed to provide a seamless and sophisticated Italian getaway.

A Renaissance Sanctuary Overlooking Florence's Historic Square

Hotel Santa Maria Novella is a refined 4-star boutique gem located in one of the most iconic squares in Florence. This historic residence seamlessly blends the grandeur of the Tuscan Renaissance with the comforts of modern luxury. From the moment you step through the doors, you are greeted by an atmosphere of timeless elegance, characterized by polished wood, marble accents, and classic Italian artistry. Ideally situated just steps from the main train station and the Duomo, the hotel serves as a serene sanctuary for travelers looking to immerse themselves in the rich cultural tapestry of Florence while enjoying impeccable service and a sophisticated, residential feel that makes every guest feel like a local aristocrat.

The Tuscan Experience

Staying at Santa Maria Novella - WTB Hotels is more than just a visit; it is an immersion into the Florentine lifestyle. The hotel’s interiors are adorned with antiques and original artwork, creating a museum-like quality that honors its heritage. Guests can begin their morning with a lavish breakfast in a room filled with natural light before setting out to explore the nearby Uffizi Gallery or the Ponte Vecchio. After a day of wandering through cobblestone streets, the hotel offers a peaceful retreat where one can enjoy a glass of Chianti while overlooking the stunning facade of the Basilica of Santa Maria Novella. The commitment to personalized service ensures that every request is met with grace and efficiency.

Panoramic terrace with square views
Authentic Florentine breakfast buffet
Fitness center and sauna facilities
Expert concierge services
Historic 19th-century architecture

Your Florentine Journey Starts Here

Choosing Santa Maria Novella - WTB Hotels means placing yourself at the very heart of the Renaissance. With its unbeatable location, historic charm, and a reputation for excellence reflected in its exceptional guest ratings, this hotel offers an authentic Florentine experience that stays with you long after you’ve returned home. Whether you are here for the art, the fashion, or the world-class cuisine, our team is dedicated to making your stay as memorable as the city itself. Book your stay in a Superior Double Room and discover why this is one of the most beloved addresses in Florence. Experience the perfect harmony of past and present in a setting that celebrates the beauty of Italy.

The Nova Collection Says

The hotel is housed in a historic building overlooking Piazza Santa Maria Novella, offering authentic Renaissance-style decor and a prime location for exploring Florence's landmarks.

Historic Splendor

Located in the heart of the historic center, the hotel is steps away from the Basilica di Santa Maria Novella, the Duomo, Ponte Vecchio, and the Officina Profumo-Farmaceutica di Santa Maria Novella.

Hyper Local

The hotel features a panoramic terrace that offers views of Florence, providing a scenic spot for relaxation.

Rooftop Pool

With classic Florentine decor, marble bathrooms, and a focus on sophisticated amenities, the hotel provides a luxurious retreat without being ostentatious.