The accommodations at Sanderson London are a masterclass in soft, ethereal design. Eschewing traditional walls for transparent glass and flowing layers of white silk, the rooms create an atmosphere of light and air. The Standard Room offers a sanctuary of calm, featuring silver-leaf sleigh beds and hand-drawn landscape illustrations on the ceilings, adding a touch of whimsical charm to the minimalist aesthetic. These rooms are designed to be a soothing retreat from the bustling streets of London below, providing a seamless blend of comfort and cutting-edge style. High-quality linens, state-of-the-art technology, and curated bath products ensure that your stay is as functional as it is beautiful, catering to both the modern business traveler and the design-conscious vacationer.

Amenities

Location

Address

50 Berners Street, London, United Kingdom

Dining & Socializing

Culinary life at Sanderson is centered around its iconic public spaces, which serve as gathering points for London’s creative elite. The Long Bar, a 80-foot glowing white altar to mixology, is the perfect spot for pre-theatre cocktails or late-night social scenes. For those seeking a unique dining experience, the hotel’s Mad Hatters Afternoon Tea is a legendary London staple, taking guests on a journey through Lewis Carroll’s imagination with sweet and savory treats that are as visually stunning as they are delicious. The Courtyard Garden offers an al fresco experience rarely found in Central London, providing a peaceful backdrop for breakfast or evening drinks. Every meal here is an event, defined by seasonal ingredients and a flair for the dramatic.

The Neighborhood

Sanderson is located on Berners Street in Fitzrovia, one of London's most sophisticated and creative neighborhoods. This prime location places guests at the nexus of the city's best offerings. To the south lies the world-famous shopping district of Oxford Street and Regent Street. To the east, the artistic heritage of Bloomsbury, and to the west, the upscale charm of Marylebone. The area itself is home to legendary advertising agencies, independent art galleries, and some of London's most acclaimed restaurants. It is the perfect base for those who want to be in the center of the action while enjoying a neighborhood that feels authentically London.

About Sanderson London

Sanderson London, located at 50 Berners Street, is an architectural landmark that redefined the concept of the boutique hotel. Originally built in the 1950s as a corporate headquarters, its glass-fronted facade now hides a world of whimsical luxury and surrealist design. Masterminded by Philippe Starck, the interiors are a playful yet sophisticated mix of bold art and minimalist elegance. Guests are welcomed by a lobby that feels more like a contemporary art gallery than a hotel, featuring famously curated furniture such as the Salvador Dalí-inspired 'Lips' sofa. The guest experience at Sanderson is centered around its unique social spaces. The Long Bar is a centerpiece of London nightlife, while the Courtyard Garden provides a rare outdoor sanctuary in the heart of the city. For those seeking culinary adventure, the hotel’s signature afternoon teas are world-renowned for their creativity. Each guest room, including the impeccably designed Standard Rooms, acts as a private sanctuary with a light-filled, open-concept design that uses layers of glass and silk rather than traditional walls to create a sense of space and tranquility. Situated in the vibrant Fitzrovia neighborhood, Sanderson is perfectly positioned for guests wishing to explore the best of London. The high-end shopping of Oxford Street and the cultural energy of Soho and the West End are all within walking distance. With a Booking.com rating of 8.1, the hotel continues to be a favorite for travelers who value design, style, and a central location. Whether you are in town for business or a romantic getaway, Sanderson London offers an atmosphere of 'new luxury' that is both provocative and deeply relaxing.

A Surrealist Escape in the Heart of Fitzrovia

Sanderson London is not just a hotel; it is a landmark of bold, provocative design that challenges the conventional notions of luxury. Originally a 1950s office building, Philippe Starck transformed the space into a 'Cocteau-like' dream world, where the boundaries between reality and fantasy blur. Located in the sophisticated district of Fitzrovia, the hotel serves as an oasis of calm and creativity. Upon entering, guests are greeted by the iconic 'Lips' sofa and a curated collection of whimsical art pieces, setting the stage for a stay that is both high-fashion and high-comfort. Whether you are visiting for the legendary afternoon tea or to find a sanctuary amidst the urban rush, Sanderson offers an experience that is quintessentially London yet entirely out of this world.

The Sanderson Experience

At Sanderson, life is lived with a sense of theater and playfulness. The hotel is renowned for its ability to blend high-concept art with effortless hospitality. Guests can spend their afternoons in the Courtyard Garden, a hidden sanctuary filled with flowering jasmine and exotic plants, or enjoy the vibrant energy of the Long Bar. The hotel’s commitment to providing a 'new luxury' experience means that every detail is designed to surprise and delight. From the curated music playlists that flow through the social spaces to the impeccable service provided by a team that understands the nuances of modern travel, Sanderson ensures that every guest feels part of something truly exclusive and extraordinarily creative.

Iconic 1950s landmark architecture
Famous surrealist interior design
Lush internal Courtyard Garden
Signature themed Afternoon Tea
Prime West End location near Oxford Street

Your Journey Starts Here

Whether you are drawn by the allure of Philippe Starck’s visionary design or the hotel’s unbeatable location near the West End’s finest cultural landmarks, Sanderson London promises a stay that is anything but ordinary. It is a place where sophisticated travelers come to find inspiration, where the service is as polished as the decor, and where every stay becomes a lasting memory. Step inside and leave the mundane behind; rediscover the joy of discovery in an environment that celebrates the avant-garde. We invite you to book your stay and experience why Sanderson remains one of the most talked-about destinations in the city. Your surrealist sanctuary in the heart of London awaits.

The Nova Collection Says

The hotel features a surrealist design by Philippe Starck, including an iconic 80-foot glowing Long Bar and ethereal room designs.

Design Forward

Located on Berners Street in Fitzrovia, the hotel is at the nexus of London's shopping, art, and dining scenes, surrounded by advertising agencies and acclaimed restaurants.

Hyper Local

The property features a serene and hidden outdoor Courtyard Garden, offering a tranquil escape from the bustling city.

Hidden Courtyard

Ethereal and light-filled room designs, coupled with a serene courtyard, contribute to a sense of understated elegance and calm.