The rooms at The Soho Hotel are celebrated for their floor-to-ceiling windows and spacious layouts, a rarity in central London. Each room is individually designed by Kit Kemp, ensuring no two stays are ever the same. The Deluxe Rooms offer a perfect blend of style and functionality, featuring oversized headboards, bespoke fabrics, and sleek granite and oak bathrooms. These rooms serve as a peaceful retreat from the bustling streets below, equipped with all the modern essentials expected of a five-star property. From the fine linens to the curated minibar, every element is chosen to provide a sense of luxury that is both tactile and visual, making it an ideal base for both short city breaks and extended stays.

Amenities

Location

Address

4 Richmond Mews, London, United Kingdom

Dining at Refuel

Refuel Bar & Restaurant is the vibrant heart of the hotel, drawing a fashionable local crowd and international guests alike. The space is characterized by its long, pewter-topped bar and a striking mural that stretches across the back wall. The menu focuses on fresh, seasonal ingredients, offering a sophisticated take on modern British cuisine. Whether it’s a power breakfast, a leisurely afternoon tea, or late-night cocktails, the atmosphere remains effortlessly chic. The bar is particularly famous for its creative mixology, serving as the perfect spot to start an evening before heading out to a West End show or to unwind after a day of exploring the nearby boutiques.

The Neighborhood

Soho is London's heartbeat, a square mile of world-class entertainment, media hubs, and culinary innovation. Located at 4 Richmond Mews, the hotel is perfectly positioned to enjoy the best of the West End. You are within walking distance of the legendary theaters of Shaftesbury Avenue, the flagship stores of Regent Street, and the independent boutiques of Carnaby Street. The area is a melting pot of culture, from historic pubs where famous writers once drank to cutting-edge art galleries. Despite the neighborhood's energetic reputation, the hotel's location on a secluded mews ensures a peaceful night's sleep in the middle of it all.

About The Soho Hotel, Firmdale Hotels

The Soho Hotel, Firmdale Hotels, is an iconic luxury destination tucked away on a quiet mews in the center of London’s most spirited neighborhood. Defined by its warehouse-style architecture and large industrial windows, the hotel offers a sense of scale and light that is rare in the West End. Inside, the aesthetic is a masterclass in 'modern English' design by Kit Kemp, where bold colors, varied textures, and curated contemporary art create an atmosphere that is both high-energy and deeply comfortable. At the center of the communal experience is the Refuel Bar & Restaurant, a stylish meeting spot that reflects the neighborhood's cinematic history. For film enthusiasts, the hotel boasts two state-of-the-art screening rooms with leather seats and world-class acoustics. The 96 rooms and suites are each uniquely decorated, featuring signature Firmdale motifs such as oversized fabric headboards and colorful wallpapers. The Deluxe Rooms provide a generous footprint with floor-to-ceiling windows that drench the space in natural light. Service at The Soho Hotel is impeccably professional yet warm and unpretentious. From the 24-hour concierge who can secure the most sought-after theater tickets to the Soholistic treatment rooms designed for urban rejuvenation, every guest need is anticipated. Whether you are visiting for business in the media district or a leisure trip focused on world-class shopping and dining, this hotel serves as a vibrant, art-filled home away from home in the heart of London.

A Creative Sanctuary in London’s Most Vibrant Quarter

Situated on a quiet mews in the heart of London’s West End, The Soho Hotel is a testament to Kit Kemp’s signature 'modern English' style. This five-star haven transformed a former multi-story brick warehouse into a world-class destination that feels more like a private clubhouse than a traditional hotel. Upon entering, guests are greeted by the iconic 10-foot tall bronze Botero cat, signaling the beginning of a stay defined by bold art, vibrant colors, and impeccable service. The hotel serves as a social hub for the film and media industry, offering a sophisticated yet buzzy atmosphere that perfectly captures the creative energy of Soho while providing a serene escape from the neighborhood’s lively streets.

The Firmdale Experience

The Soho Hotel offers an experience that is both grand and intimate. Known for its exceptional attention to detail, the hotel features two state-of-the-art screening rooms that host high-profile premieres and private events. The common spaces are alive with texture and color, featuring original artwork and hand-picked antiques. Whether you are enjoying a meticulously crafted cocktail at the Refuel Bar or seeking a moment of tranquility in the library, the hotel provides a seamless blend of high-end luxury and home-like comfort. It is a place where every corner tells a story, designed to inspire and rejuvenate the modern traveler seeking something far beyond the ordinary corporate hotel stay.

State-of-the-art private screening rooms
Award-winning Refuel Bar & Restaurant
Fully equipped Soholistic gym and treatment rooms
Signature Kit Kemp designer interiors
24-hour dedicated concierge service

Your Gateway to London’s Cultural Heart

Choosing The Soho Hotel means placing yourself at the epicenter of London’s cultural, fashion, and culinary scenes. From the moment you step out of the quiet mews of Richmond Buildings, you are seconds away from the world’s best theaters, independent boutiques, and legendary nightlife. Yet, the hotel remains a quiet sanctuary where you can retreat into luxury. Whether you are visiting for the vibrant atmosphere of the West End or the world-class shopping of Mayfair, The Soho Hotel provides an unmatched level of comfort and personality. Experience the pinnacle of London hospitality in a setting that is as creative and eclectic as the city itself.

The Nova Collection Says

The hotel showcases Kit Kemp’s bold designer interiors with warehouse-style architecture and art-filled spaces, including an iconic 10-foot Botero cat sculpture.

Design Forward

Located in London's West End, the hotel is within walking distance of Shaftesbury Avenue's theaters, Regent Street's flagship stores, and Carnaby Street's boutiques.

Hyper Local

With exceptionally spacious rooms and two private screening rooms, the hotel offers refined entertainment and comfort for families exploring London.