The accommodations at W London are a masterclass in modern urban living. The 'Wonderful Room' offers a sanctuary of style, featuring innovative layouts that maximize space and light. Guests can expect sleek design elements, including open-plan bathrooms and bespoke furnishings that reflect the city's fashion heritage. With king-sized beds that feel like clouds and state-of-the-art technology at your fingertips, these rooms are designed for both recharging and entertaining. From the lower floors, you are connected to the street's vibrant energy, while soundproofing ensures your private retreat remains peaceful. Each room functions as a personal studio, equipped with high-speed connectivity and luxury bath products to prepare you for a night out in Soho or a productive morning in the city.

Amenities

Location

Address

10 Wardour Street, Leicester Square, London, United Kingdom

Dining & Socializing

The Perception at W London is the heartbeat of the hotel, a bar and lounge that evolves throughout the day. From sophisticated afternoon tea with a rebellious twist to late-night DJ sets and innovative mixology, it is one of Leicester Square’s most sought-after social hubs. The dining experience focuses on bold flavors and locally sourced ingredients, presenting a menu that is as visually stunning as it is delicious. The space itself is a design marvel, featuring ceiling-mounted installations and panoramic windows that overlook the bustling streets below. It is the perfect spot for a pre-theater cocktail, a celebratory dinner, or simply watching the world go by with a glass of champagne in hand, surrounded by the city's creative elite.

The Neighborhood

W London is located in the beating heart of the West End. From the doorstep at 10 Wardour Street, you are seconds away from the world-famous cinemas of Leicester Square and the historic theaters of Shaftesbury Avenue. Soho’s legendary dining scene and hidden cocktail bars are just a short stroll away, while the high-end shopping of Regent Street and Covent Garden is within easy reach. This area is the epicenter of London’s entertainment district, offering a non-stop parade of culture, fashion, and nightlife that makes every stay feel like you're at the center of the world.

About W London

Set against the electric backdrop of Leicester Square, W London is a 5-star destination that embodies the city's rebellious spirit and sophisticated charm. This is where British heritage meets contemporary cool, wrapped in a sleek glass facade at 10 Wardour Street. The hotel serves as a cultural hub, drawing inspiration from the fashion, music, and art that define Soho and the West End. Upon entering, guests are greeted by an atmosphere of modern luxury. The rooms, including the stylish Wonderful Room, are designed to be urban retreats with a focus on 'Wonderful' comfort—think plush King beds, innovative mood lighting, and sleek, open-plan layouts. The lower floor rooms keep you connected to the city’s pulse, while providing a serenity that is rare in such a central location. Dining at W London is centered around The Perception, a bar and lounge that transforms from a refined daytime meeting spot to a high-energy nightlife destination. Here, mixologists craft creative cocktails that tell the story of London’s diverse neighborhoods. For those seeking wellness, the AWAY® Spa offers a detox/retox philosophy, featuring a fitness center and rejuvenating treatments to balance out the city's fast pace. With the brand’s iconic Whatever/Whenever® service, your every whim is catered to, making W London the premier choice for travelers who demand more than just a place to stay.

Electric Sophistication in the Heart of Leicester Square

W London stands as a glass-clad beacon of contemporary luxury, perfectly positioned where the glamour of the West End meets the grit of Soho. This five-star destination redefines the traditional British hotel experience, replacing stuffy traditions with cutting-edge design, a vibrant social scene, and the brand’s signature 'Whatever/Whenever' service philosophy. From the moment you enter, you are immersed in an atmosphere that mirrors London's kinetic energy, featuring bold installations and a soundtrack curated for the modern traveler. Whether you are in town for a high-octane business trip or a weekend of cultural immersion, the hotel serves as your ultimate urban playground, offering a seamless blend of high-end indulgence and avant-garde style that captures the city's restless spirit.

The W Experience

Experience a stay that defies convention. W London is more than just a place to sleep; it’s a lifestyle destination designed for those who want to be at the center of it all. The hotel pulses with a unique rhythm, offering guests front-row access to the city's best entertainment and nightlife. Every detail, from the neon-lit corridors to the expertly mixed drinks, is crafted to spark creativity and connection. The dedicated team goes above and beyond to ensure your stay is personalized, whether that means securing last-minute theater tickets or arranging a private shopping experience on nearby Regent Street. It is an environment where the boundary between work and play disappears, allowing you to live life to the fullest in the world's most iconic metropolis.

Signature Whatever/Whenever® service culture
Exclusive access to the London fashion and music scene
State-of-the-art AWAY® Spa wellness retreat
Curated cocktail experiences at The Perception bar
Prime location for West End premieres and shopping

Stay at the Center of the Scene

W London is not just a hotel; it is an invitation to experience London at its most authentic and exhilarating. By choosing to stay at 10 Wardour Street, you are placing yourself at the crossroads of culture, fashion, and history. Our commitment to providing an unparalleled guest experience ensures that every moment of your stay is filled with discovery and delight. Whether you are here to explore the historic corridors of the National Gallery or to dance the night away in a Soho basement club, we provide the perfect home base. Join us and discover why W London remains the definitive choice for the modern, discerning traveler looking to capture the true essence of this magnificent city.

The Nova Collection Says

W London blends bold design with modern avant-garde style, evident in its vibrant public spaces and guest rooms.

Design Forward

The hotel is in the beating heart of the West End, with world-famous cinemas, historic theaters, and Soho's dining and bar scene just steps away.

Hyper Local

With high-speed WiFi, a business center, and prime location, it's an ideal hub for modern business travelers seeking to blend work with the city's energy.

Digital Nomad Base

The hotel features an AWAY® Spa and a state-of-the-art FIT Fitness center, offering bespoke treatments and facilities for guests seeking rejuvenation amidst their urban adventures.