
Haymarket Hotel, Firmdale Hotels in London
from €720/night
Guest Ratings
5-star hotel
Classified by Google Places
Highlights
The mesmerizing subterranean pool with its color-changing light installation.
The bold and eclectic design that makes every room feel like a private gallery.
The unbeatable location, right next door to the Haymarket Theatre.
Rooms & Amenities
Elegant Accommodations
The Luxury Rooms at Haymarket Hotel are individually designed, reflecting Kit Kemp's signature flair for color and texture. Each room is a spacious sanctuary, featuring high ceilings and large windows that invite natural light. The interiors are outfitted with hand-picked antiques, original art, and sumptuous fabrics that create a sense of residential warmth. Modern comforts are seamlessly integrated, with flat-screen TVs, high-speed WiFi, and beautifully appointed granite or oak bathrooms. These rooms are designed to be a peaceful haven, offering plenty of space to unwind after a day of exploring the nearby galleries or attending a West End show.
Amenities
Location
Address
1 Suffolk Place, London, United Kingdom
Dining at Brumus
Brumus Bar and Restaurant is a destination in its own right, overlooking the bustling life of Haymarket. It serves a fresh, seasonal menu of modern British cuisine, ranging from hearty breakfasts to elegant pre-theatre dinners. The bar is a stylish local favorite, known for its creative cocktails and extensive wine list. The decor is vibrant and uplifting, making it the perfect spot for a casual lunch or a sophisticated evening out. For those seeking a quintessentially London experience, the hotel also offers a celebrated Afternoon Tea, featuring delicate sandwiches, homemade scones, and an array of exquisite pastries served in the elegant surroundings of the restaurant or conservatory.
The Neighborhood
Located in the prestigious St. James's district, the Haymarket Hotel is in the literal heart of London's culture. Known as Theatreland, the area is home to the city’s most historic stages. Within a short walk, guests can reach the National Gallery and National Portrait Gallery at Trafalgar Square. The neighborhood is also famous for its luxury menswear shops on Jermyn Street and the royal grandeur of St. James’s Park and Buckingham Palace. This central hub offers unparalleled access to London's finest dining, shopping, and entertainment.
About Haymarket Hotel, Firmdale Hotels
The Haymarket Hotel, part of the acclaimed Firmdale Hotels collection, stands as a beacon of style in London’s historic Theatreland. Housed in a landmark building designed by the legendary John Nash, the hotel’s exterior exudes classic grandeur, while the interiors celebrate a bold, contemporary aesthetic. Each space is curated by Design Director Kit Kemp, whose use of color, texture, and original British art creates an atmosphere that is both sophisticated and playful. Guests can choose from beautifully appointed Luxury Rooms, each offering a unique design scheme and high-end amenities such as granite and oak bathrooms and flat-screen TVs. Beyond the rooms, the hotel offers exceptional facilities, most notably a 55-foot subterranean swimming pool that features a striking lighting installation and a gold-leaf bar—perfect for a post-swim cocktail. Dining at the hotel’s Brumus Restaurant is an experience in itself, with a menu that highlights the best of modern British cuisine in a chic, light-filled setting. The service is attentive yet discreet, embodying the high standards expected of a five-star property. Located at 1 Suffolk Place, the hotel is perfectly positioned for exploring the National Gallery, the shops of Mayfair, and the world-renowned theaters of the West End. Whether for business or leisure, the Haymarket Hotel provides a truly distinctive London experience.
A British Treasure in the Heart of London's Theatreland
Ideally situated at the corner of Suffolk Place and Haymarket, the Haymarket Hotel offers a masterclass in modern British style. Designed by Kit Kemp, the interior is a vibrant fusion of contemporary art, bold textiles, and classic architectural bones. As a five-star retreat, it provides an Oasis of calm amidst the bustling energy of the West End. Guests are welcomed into a world where high-luxury service meets a playful, boutique sensibility. Whether you are visiting for a world-class stage production or a high-stakes business meeting, the hotel’s atmosphere remains impeccably chic and effortlessly welcoming, making it one of London’s most coveted addresses for discerning international travelers.
The Firmdale Experience
Staying at the Haymarket Hotel is more than a simple overnight visit; it is an immersion into the award-winning Firmdale Hotels philosophy. Every corner of the property tells a story through curated artwork and bespoke furnishings. The hotel’s public spaces, including the glamorous library and the light-filled conservatory, offer perfect nooks for relaxation or intimate conversation. The service is characterized by a personal touch, ensuring that every guest feels like a priority. From the moment you step off the historic streets of St. James's into the fragrant, art-filled lobby, you are enveloped in an environment that celebrates the best of British creativity and hospitality.
- Vibrant designer interiors by Kit Kemp
- Stunning 55ft subterranean swimming pool
- State-of-the-art fitness center
- Sophisticated Brumus Bar and Restaurant
- Prime Theatreland location
Your Stay in St. James's
Choosing the Haymarket Hotel means placing yourself at the epicenter of London's cultural heart. Within minutes of your doorstep, you can find the National Gallery, the luxury boutiques of Jermyn Street, and the lush greenery of St. James's Park. The hotel provides an ideal balance for those who wish to experience the city's vibrant energy while having a tranquil, luxurious base to return to. Experience the pinnacle of boutique hospitality where every detail is considered, and every guest is treated to a stay that is both memorable and uniquely British. Book your escape to one of London's most iconic neighborhoods today.
The Nova Collection Says
The hotel's interiors are curated by Kit Kemp, known for her bold and eclectic style demonstrated in every individually designed room.
Design ForwardLocated in Theatreland, the hotel is surrounded by London's most historic stages and is moments from Trafalgar Square and Jermyn Street's luxury shops.
Hyper LocalThe hotel offers a 55ft subterranean pool and is situated in a vibrant part of London with cultural attractions, offering a sophisticated experience for families.
Family SophisticationDespite its central location, the hotel provides a luxurious retreat with impeccable service and sophisticated dining, implying an understated elegance.
Quiet Luxury



