The accommodations at The London EDITION are a masterclass in understated luxury. The Superior Queen Rooms provide a tranquil retreat from the city, featuring wood-paneled walls that evoke the feeling of a cabin on a private yacht. Each room is thoughtfully appointed with high-end linens, custom furniture, and state-of-the-art technology to ensure a seamless stay. The aesthetic is clean and modern, yet incredibly warm and inviting, providing the perfect balance for the discerning traveler. Large windows frame views of the surrounding neighborhood, while the soundproofing ensures a peaceful night's rest in the heart of the capital. These rooms are designed to be personal sanctuaries, offering a level of comfort that makes leaving your room the hardest part of your stay.

Amenities

Location

Address

10 Berners Street, London, United Kingdom

Refined Dining and Socializing

Dining at the hotel is an event in itself, centered around the spectacular Berners Tavern. Under the direction of Michelin-starred talent, the restaurant serves contemporary British cuisine in a room adorned with hundreds of gilt-framed paintings. It is widely considered one of the most beautiful dining rooms in London. For a more intimate evening, the Punch Room offers a fabled reservoir of sophisticated cocktails in a fumed-oak library setting. Whether you are starting your day with a perfectly crafted coffee in the lobby or ending it with a signature punch, the beverage and culinary programs are designed to inspire. The social spaces here serve as a crossroads for the creative elite, making every visit a chance to experience the very best of London's vibrant social fabric.

The Neighborhood

The hotel is situated in Fitzrovia, one of London's most eclectic and stylish neighborhoods. Once a bohemian enclave, it now hosts a mix of high-end galleries, independent boutiques, and some of the city's finest restaurants. To the south lies the energetic bustle of Soho and the shops of Oxford Street, while the tranquility of Regent’s Park is just a short stroll to the north. This central location offers the perfect balance of quiet neighborhood charm and immediate access to London's premier shopping, theater, and nightlife districts.

About The London EDITION

The London EDITION redefines the concept of a luxury hotel, bridging the gap between a traditional grand estate and a contemporary social hub. Located in the vibrant Fitzrovia neighborhood, the hotel occupies a landmark building that originally served as five grand townhouses. Today, its historic façade gives way to interiors designed by Yabu Pushelberg, characterized by high ceilings, ornate moldings, and a bold, modern aesthetic. The heart of the hotel is the sprawling Lobby Bar, a majestic space where guests and locals alike gather under a giant silver orb by Ingo Maurer. Guest rooms are designed with a focus on tactile luxury and understated elegance. The Superior Queen Rooms feature walnut and oak finishes, silk rugs, and gold-framed photography, creating an atmosphere that is both cozy and sophisticated. Every detail, from the signature scent to the curated minibar, has been chosen to enhance the guest experience. Culinary excellence is a cornerstone of the property. Berners Tavern, led by renowned British chefs, offers an incredible dining experience surrounded by floor-to-ceiling art. The Punch Room provides a more secluded atmosphere, specializing in curated punches and rare spirits. With its prime location just steps from Oxford Street and the theaters of the West End, The London EDITION offers an incomparable base for exploring the capital while enjoying the highest levels of design and service.

A Masterpiece of Style in the Heart of Fitzrovia

The London EDITION stands as a beacon of sophisticated luxury, seamlessly blending the grandeur of a historic landmark with the pulse of contemporary culture. Located in a magnificent Georgian building on Berners Street, the hotel captures the essence of refined British elegance while injecting a modern, avant-garde energy. Every corner of the property guest experience is meticulously curated, offering a sanctuary that feels both grand and intimate. Whether you are visiting for the world-class culinary scene or the impeccably designed social spaces, the hotel provides a seamless transition from the bustling streets of London to a world of curated comfort and artistic flair. It is more than just a place to stay; it is a destination where history and modernity collide in spectacular fashion.

The EDITION Experience

Experience a new standard of luxury where the atmosphere is as important as the service. The London EDITION is celebrated for its vibrant social spaces, particularly the stunning Lobby Bar with its stainless steel 'egg' sculpture and the breathtaking Berners Tavern. The experience here is tactile and atmospheric, defined by the scent of signature Le Labo fragrances and the warm glow of ambient lighting. Guests are invited to immerse themselves in a culture of effortless cool, where the staff provides intuitive service that anticipates every need. From the moment you step through the marble-clad entrance, you are part of an exclusive world that celebrates the best of London’s art, fashion, and culinary scenes. It is a place designed for those who appreciate the finer details of high-concept hospitality.

Iconic Berners Tavern restaurant
Signature oak-paneled Lobby Bar
Custom-designed luxury interiors
Premier Fitzrovia location
Expertly curated social spaces

Your Gateway to London Luxury

Choosing The London EDITION means choosing a stay that is as memorable as the city itself. Positioned at the intersection of heritage and innovation, the hotel offers an unparalleled gateway to the best of London. Whether you are exploring the nearby galleries of Fitzrovia, shopping on Bond Street, or heading to a West End show, you are perfectly placed to experience it all. The combination of historic architecture, masterfully designed interiors, and world-class dining makes this property a standout choice for travelers who refuse to compromise on style or substance. We invite you to discover the unique energy of Berners Street and make The London EDITION your home during your next visit to the UK capital.

The Nova Collection Says

The hotel is housed within a grand Georgian building, offering a glimpse into London's architectural past.

Historic Splendor

The interior design blends historic Georgian architecture with minimalist modern aesthetics, seen in the sophisticated wood-paneled rooms and public spaces.

Design Forward

Located in Fitzrovia, the hotel is surrounded by high-end galleries, independent boutiques, and fine restaurants, immersing guests in the neighborhood's unique character.

Hyper Local

The sophisticated oak-paneled guest rooms and refined atmosphere, combined with the focus on service and quality, convey an understated sense of opulence.